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Customer service edicts state that the customer is always right. Sometimes we disagree ... out of self defense. We don't like the implication that because the customer is right then we must be wrong. We defend our innocence and integrity! Step back for a moment. There is a principle in Tai Chi that states that you can use your adversary's energy on themselves. Imagine saying the customer is always right. If you stop defending yourself and ask the client for a realistic solution to their own problem (a solution that, if they were you, they would see as fair) you move away from being wrong To View More >>
Bear with me for a minute while I get opinionated – I know plenty will disagree with me ;-) I happened across a forum post recently. Someone asked if a certain prominent photographer's winning print at a certain prominent convention was so close to the edge that it had fallen off! After checking it out I thought the comment was a bit tough, but I could see the point. And the prominent guy wasn't alone – all the winning images were photoshopped within an inch of their lives. But the most striking thing? How different those images were to so much of what we see and admire in our Bindery. It's To View More >>
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At the seminar I mentioned recently the presenter prefaced anything that might sound critical with, "I know this doesn't apply to you, but..." So, I know this doesn't apply to you, but... Tony Bramley had this to say about Johanne's last post: "There have always been crap photographers. Even in the days of film our old lab used to tell us of terrible exposures etc. "It's just there are more of them with digital cameras who think they can do a professional job in a very amateur way. If they don't know their trade and tools they are not professionals. As a printing company as well as an album To View More >>
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"Previously we were offering albums we knew our competitors were also offering, but we’ve realised we can use the album to separate us from our competitors." That quote from Nigel's interview with the Youngrens reflects Queensberry's key message to photographers and it got me thinking... A while ago I posted about album companies in trouble – and not hitching your own wagon to dying stars. Today I'm suggesting you be wary of the latest and greatest too ;) In the US and UK markets of 2000, Queensberry albums were revolutionary because we hand-made every album to order. That meant photographers, To View More >>
My last post said that press books are great but they’re everywhere. "And that's the problem." Someone here was a bit concerned about me saying that. "Won't it put you offside with a lot of photographers?" Maybe. Although if you disagree I hope it's something to think about rather than get upset about. But the fact that many people do disagree is a good thing, at least for us and our clients. If our albums were everywhere they'd have no value. To you or to us. For example see the comments here. Does presenting your imagery in press books trumpet your high-end quality to the market? I don't think To View More >>
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This post is now superseded by new Photojunction functionality. If you're uploading your Queensberry album orders using LabFTP, we've just released version 3, with added functionality for ordering prints from QBY online. We're very excited about the online print ordering function – but it's restricted for now to New Zealand clients, so let me talk first about how it impacts on albums. LabFTP 3 integrates more closely with PJ Remix. For example you're no longer asked to provide information that you've already entered in PJ. It also shares Remix's look and feel. Version 3 is no longer a beta, To View More >>
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Three points! 1. Investigate and determine your clients needs, limitations, and dreams. 2. Establish design objectives. 3. Exceed your clients' expectations. We set the parameters of size, style, and content from discussions with our client prior to the wedding. Having a series of questions to answer on a sheet means you get the information you need. Album type, size, and budget are the first questions. Then how many albums and what these would do. We gauge their response to our sample albums and ask questions about what might be important. We define the style by giving them a key description and To View More >>
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I posted the other day about this being a great time to consider whether any of your business policies and touch points aggravate your customers, and if so fix them. I included a PS saying we know we’re not perfect, and "if you reckon this is the pot calling the kettle black, please leave a comment or email us". I was glad I did because Mark went to some trouble to leave a lengthy comment detailing his frustration with us. My point here is not so much to talk about his particular issues (we've been in touch, of course, and we pretty much have to take what he says on the chin, and fix the To View More >>
I was upsold to in the weekend and didn't even know it. Now that I do though, I'm ok with it. Over the last few weeks my fiancee and I have been looking out wedding bands for us both. We'd again done our homework, been put off by another raft of useless sales people and ended up where we always knew we would, with the same jeweller I'd bought her engagement ring from. I blogged about that experience a while back. An hour later I walked out of the shop with a quote for a wedding band thicker, wider, with a bigger diamond and in higher quality gold than I'd gone in thinking I wanted. Kayla made To View More >>
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Is it just me or are we all (suppliers to the wedding industry) suffering from our clients' "fear of commitment"? The numbers of bookings are down, the time between booking and getting married is getting shorter. "It's the Recession," we cry, and it's almost true. It's not the recession, it's the fear of it. How can we overcome that fear? This is just a question, but ... are we better to say, "We'll give you a 20% discount" or, "We can be flexible?" What does "flexible" mean? It might refer to payment terms. It might mean they can start with a 'shoot only' package and add the trimmings later – To View More >>