Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

Digital galleries are a great way to share your photography, there’s no denying that. But after the party they’re out of sight, out of mind. That’s why offering printed products isn’t just a nice extra — it’s a powerful way to stay present in your clients’ lives. Framed prints, canvases, albums and keepsake boxes turn fleeting memories into something tangible, emotional, and enduring — and keep your brand front and centre. Scroll down for our special offer! Need more convincing? Here’s a few reasons why you should be selling products: ✔ They To View More >>

Previous |  Contents | Next Download the eBook There’s no room in this business for cynics. Ambassadors of Love Sure you love photography … but then this whole business is about love. Love and other emotional drivers — like the desire for connection, significance, family pride, and the human need to remember and be remembered. My Dad wanted a photo of my mother to fit in the breast pocket of his battle tunic in North Africa. Eighty years later I still have it. They married after the war. We have a few formal group photos. All us kids can do is try and judge what To View More >>

If you’re a photographer wanting to make a living from your work, you have two big jobs todo — shoot pictures and sell them! Referrals and person-to-person contact are important ways to get your work in front of people, but we live in an online world, which means getting traffic to your website is too. That’s why, whether you’re selling wedding photography, school photography, portraiture, fine art or decor, you need to know about SEO. It’s a crucial aspect of  online marketing  and  website management  designed to help you get found online.   To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   Cole Holyoake is a Wellington based digital illustrator. He's also creatively involved in two tech start-ups and he's "deeply inspired" by influential figures around him.    Cole says his schedule can be chaotic and random — eight hours with a drawing tablet; or a mix of 3D modelling and drawing To View More >>

I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers.  As our designer friend Donna says, to run a design To View More >>

Hello 2020… It’s time to wish you a Happy New Year! We trust that you’ve had a good break and are gearing up for the year ahead. We definitely are!  We’re posting this prior to our return to give you plenty of time to take advantage of our New Year special offers. To help you get started with Queensberry, or to help freshen up your studio if you’re already a regular! 40% OFF SAMPLE BOOKS AND ALBUMS We have so much new on offer — new materials, new pages, custom embossing … and Studio Albums! Don’t miss out! Offer applies to albums, books To View More >>

Blogging for your photography business can seem like a tricky and time-consuming task, but there are important benefits. Here are just some ways blogging can help your business grow.  01. Help people get to know you Your blog is a chance for clients to get to know you and your personality in a conversational and casual way. Talk about the things you love. That may be strictly personal, like how much you love travel (although everyone seems to say that!). If you shoot weddings maybe it's how you love hearing how couples met, and what they love about each To View More >>

Someone suggested the other day that Queensberry’s “look” is “classic”, and if you want “hip” albums you’ll need to look elsewhere. So … how do we plead? Well yer Honour, on the one hand, it’s true … and on the other, it isn’t! Why isn’t it true? It’s your art, we just provide the frame. It’s your album, so if you want hip, make it so. We see plenty of up-to-the-minute designs going through the Bindery, and lots of classic work too. What we suggest is, pick from our paintbox whatever supports your To View More >>

When Rosie, from Rosie Wedderburn Photography, alerted us to this outstanding review, we knew we had to share her kind words, and not just because it set us up to feel pretty good about ourselves for the day! It's not like we never get kind feedback, but what struck us about Rosie's is that she's talking about our most "affordable" album, and as you can see it underlines the fact that we don't compromise on quality to hit the price point. Thanks again Rosie, one day we'll see if we can fit you out with a Duo sample! <lol> New Product! Incredible quality photo albums To View More >>