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SEARCH RESULTS FOR: Reputation

Let me tell you a story about why we're in the album business, why we believe in brand building, and why you should too. Don't tell anyone but you're looking at two early Queensberries from the days when albums weren't everything we do. It may look a bit tired but the old wallet on top has excellent provenance, as they say. In 1990 Stephen brought his new fiancée home from Brisbane to meet his family in New Zealand. He gave her the Queensberry tour, saw the wallet and asked could he have it? Heather gave it to him. (I hope she gave Sonya something too!) Years passed. We stopped making wallets. To View More >>
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That recent New York Times article caused a kerfuffle by highlighting the impact of digital imaging, photo sharing, stock photography etc. In a nutshell, how does a professional photographer survive and thrive when imagery is everywhere, and generally free or nearly so? Or as Seth Godin put it, how are "average photographers" going to make a living shooting weddings "when the guests can do almost as well and all the photos are going on flickr anyway"? Case in point... Our own Danny married Natalie recently. Needless to say they hired a photographer ... but if they hadn't? They have heaps of photos To View More >>
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Since our re-branding last year the front flyleaf of every Queensberry album has been embossed with the new Q-mark. Why's it there? It’s simple really: to sign our work with pride and to acknowledge the craftsmanship and detailing that goes into every album we build. We're doing the same thing that you do as a photographer when you sign your work. We're branding it. Let me explain in detail what we're doing and why, because our goal is to build a brand that will support you as our clients. § Branding is primarily about getting recognised - not a "camera" but a Leica, not a "wedding album" but To View More >>
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It's not all bad out there you know! There are plenty of people doing better than ever, even considering the recession. So over the next few weeks we're bringing you a series of interviews with clients who are doing just great. We'll share their advice, ideas and opinions as they give us some insights into how they're successfully running their businesses. Here's the first. He's been recognised as one of the world's best photographers, serviced clients like the New York Times and Apple Computer, photographed celebrities such as Alec Baldwin, Amanda Peet, Isabella Rosselini and Donald Trump, regularly To View More >>
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Follow the links for "the story so far" in our series on the recession... Yes, times will be tough for a while but you shouldn't assume the sky is falling. It makes no sense to sacrifice your business and market reputation to survive the short term challenge. Instead you may need to pull your horns in and find ways to prosper while others decline. A good place to start is by analysing your budget and business model, and we have a spreadsheet to help with that. Most people react to the threat of declining sales by saying, "I've gotta cut my costs". Everyone needs to work out their own figures, but To View More >>
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It's that time of year when we take stock, make resolutions and ask questions ... like how can we make this year a winner? Are there too many photographers? Why do we ask our competitors for advice? What can we learn from musicians? And the big one: How much are our images worth? Sadly, that's not just about how good they are or how much time we spend on them in post-production. Our latest client newsletter is below. Let us know what you think by leaving a comment here or emailing Ian directly. Cheers, Nigel How much are your images worth? We received this present from our design consultants, Alt To View More >>
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Every time I go out to buy something I start thinking about ... Marketing. Sorry. Anyway, a new camera is on the cards, a point-and-shoot (I'm not a photographer, OK!) I know what I want in a camera, I've done my homework and I've whittled down the list to a couple or three that all fit my criteria. They all offer me great image quality, enough control and they cost about the same. I'm not a camera brand 'fan-boy' so I'd be happy with any of them. How do I decide which one to buy? I don't know. But when I go out to buy, one of them will tip the scales in some way. Reputation, customer service To View More >>