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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Reputation

We spoke to Dan Morris Photography, based in the UK, about his wedding photography practice, some memorable moments over his career, and why he offers albums to every client. I have been photographing weddings for around six years, though this is my second year full time. I started off as 'Uncle Bob' and took my camera along to a friend's wedding, with no intention of ever becoming a wedding photographer. I posted a few images on Facebook and then two couples asked if I'd be interested in capturing their special day.  How would you describe your style? I would say my style To View More >>

This entry was posted in by Victoria Hollings

Have you thought about running your own workshop? So many photographers do. It’s a great way to pass on your knowledge, build your reputation, and make a bit of money while you’re at it! But where to start? Julz Glover’s “The Workshop” is about the use of online imagery to get clients’ attention and turn them into paying customers. She focuses on food photography in particular, and on Instagram as a promotional tool. She offers both one-on-one and group coaching, but her latest course is online, and accessible to people across the globe. We spoke to To View More >>

This entry was posted in Marketing, by Victoria Hollings

For a while now we've been asking people to complete a questionnaire when they register on our site. It's optional, and not everybody does, but still the results are so striking I thought I might share some of the charts. It seems that the people checking us out are a little different to the typical "professional" … and that many people don't realise there's plenty to Queensberry beyond books and albums. 1. In the age of Mr Google we're proud that most people say they found us — not through search, or advertising — but through good To View More >>

This entry was posted in by Ian Baugh

If you want people to come looking for what’s desirable, not what’s cheapest, build your studio on high-end values. I recently visited an Audi dealership, not to buy a new car, but to learn how Audi sell their beautiful vehicles. Predictably I left desiring something I'd never considered before, and sold on Audi. My intention was to test drive the Audi Q5, but the salesperson suggested that the Q7 might be more comfortable for my height, so out in a Q7 we went. But not just any Q7, a Q7 Premium Plus with sport options! It was more amazing than I can describe … To View More >>

This entry was posted in Marketing, by Queensberry Website

Chaos theory has a metaphor for the way trivial occurrences can have significant consequences: it's the butterfly effect. We're proud of Johannes' post of that name in which he explains why he's a Queensberry partisan. It's about a serendipitous image that won him his first NZIPP Gold, caught Heather's and my eyes … and led to a relationship that's lasted eighteen years. So far. All because his tripod collapsed. That relationship has been positive for us in so many ways, and we hope it's been good for Johannes too. One of the benefits has a really old name: word of mouth. Johannes has a great To View More >>

This entry was posted in by Admin

Chances are you've never been to Marfa, but as it happens we have. It's a tiny town set in the vastness of West Texas (population 2000+) and obviously thriving. Halfway between El Paso and the awesome Big Bend Park, Marfa is surrounded by towns in decline. It used to be a water stop on the railway, and a massive army base, but the trains went diesel and the army left town. So why isn't the town dying, like most of its neighbours seem to be? A minimalist artist called Donald Judd came to town in search of a spectacular landscape to display his massive artworks. An interesting guy ... and other To View More >>

This entry was posted in by Admin

"How much for that album?"If you ask us that, and you have an approved account, we're happy to tell you.But in 40+ years, while we’ve often offered guidance, we’ve never ever told customers how much they should charge.Well I'm going to be brave and make a suggestion. Then I'm going to ask youwhat you think. But first, some background... For decades many photographers charged really high prices for their products (albums, prints, framing etc). They did this to avoid asking a reasonable fee for theirservices. You can see why. Even our wealthiest acquaintances think photographers charge To View More >>

This entry was posted in Marketing by Queensberry Website

I'm a bit frustrated! We have two new initiatives to launch but we can't get either out until next week, so I thought I'd try and clear up a few misconceptions about SEO... SEO comes to mind for two reasons. First, in Ian's 14 Tips post a while back he said (rather carelessly!), "10. Link to the venues, florists, dressmakers and other vendors who were connected to the event - another Workspace feature. They'll love you for it, and linking is great for SEO." Someone commented, "Yes, linking is great for SEO, but for the [site] you are linking to, not for you… I'm always wary about linking to…vendors' To View More >>

This entry was posted in , Marketing, by Admin

[caption id="attachment_16947" align="alignright" width="300"] Musée - object of desire, or waste of money?[/caption] It's hard to shake off a reputation for being expensive. It's hard to shake off a reputation for being cheap too. The question is, which reputation do you prefer? Our people get frustrated when they hear, "Oh you guys are so expensive…" In fact this week they ran an email saying, "That's not right!" Their point is we have six different product ranges, six very different price points, and most people are genuinely surprised by what we can offer. My point is that cheap doesn't To View More >>

This entry was posted in , by Admin

Colour management is one of the cornerstones of digital photography, it is also one of the most misunderstood. Some photographers are experts, some try to ignore the subject, some don't seem to have heard of it, others have read about it on forums or blogs and (kind of) get it. Years ago when our lab went digital, we brought in the experts to help set up our systems and get the best results from our printers. This relationship was not a one-date wonder. Ian and Jessica from NZ Colour Management have consulted to us regularly ever since. One thing's certain. If you use our print-ready service you To View More >>

This entry was posted in , by Admin