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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Our UK Account Rep, Jo Newman, emailed me today: I thought you might use Mark's comments as an opportunity to talk more about our plans to XXXXXX XX XXX XXXXXXXX . [Sorry - Ed]  I was a bit disappointed when I saw your second post about Mark's comments.  It didn't mention marketing at all :) In fact I've had a few comments and quite a few emails talking about our brand strategy over the last few days. And Robert emailed me weeks ago saying I should be stressing branding more and pricing less: if photographers don't "foster an expectation consistent with their pricing level" they're fighting a To View More >>

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I got an email from Mark Miller today, and he's happy for me to share it and comment. I wanted to let you know how much I've been enjoying Queensberry Connects lately, specifically the posts about how QBY albums differentiate us as photographers from our competition and the idea that press-books are everywhere. I have a couple of comments/questions that I hope might add to the conversation: 1. QBY albums differentiate us as photographers - my clients love my (your) albums but they don't know who Queensberry are (I tell them all about you 'You're the best in the World' etc), but I don't think they To View More >>

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When people contact us about their wedding, if they are doing a general search, they most often ask, 'How much to shoot our wedding?' Eventually they get around to 'What do I get?' and finally 'Are you available?' This email just came in. It says it all really.To whom it may concern,Would it be possible to be sent a full price list of your wedding packages?Thanks, Justin We all want our clients to care, because it is the caring that makes them better clients. So what are we selling? Are we selling a product at a price? Are we selling our ability to make great photographs? Are we selling our ability To View More >>

This entry was posted in Marketing by Queensberry Website

More feedback on my email, Your next album company It's hard to compete ... We've seen a massive influx of photographers from Eastern Europe charging very low prices and supplying reasonable products.I understood the impact of this EU "migration" in British hotels and restaurants, but I honestly hadn't thought about the impact on photographers (Jo and Kirsten will be shaking their heads!). Even so I feel that this kind of competition is always with us ... in one form or other. The purpose of outstanding presentation is to add value to your photography. That's why,whoever you use, your albums must To View More >>

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More feedback on my email, Your next album supplier Changing to Queensberry is like changing my Ford Focus for a top range Audi ... Not sure many people are going to cope with that. Depends what you mean by "many". But certainly we never expect most people to choose Queensberry. Products that differentiate need to be aspirational (ie more people want them than can have them). That applies to your own "products" too, of course. In business, rather than ask how much something costs, it's useful sometimes to ask how much it's worth. And how it positions you in your market. There were 42 album companies To View More >>

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Prompted by the unfortunate demise of Spicer Hallfield, which was once the UK’s foremost album manufacturer, I emailed our list in the UK yesterday. The gist of my message was that their ex customers should think twice before choosing a replacement supplier – especially if their gut reaction was to look for someone offering a similar product at a similar price. My email generated quite a lot of enquiries for Sonya's team, plus some feedback that I thought I'd discuss over the next few days. But let me start with the tough one... Someone called my email an "unbelievable bit of ambulance chasing". To View More >>

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Photojunction finally made it to Facebook. We like to think we're early adopters but we've been behind the eight ball with this. Time just hasn't stood still for a while! Since you've probably beaten us to it, it'll be super easy to link up. If you're already on Facebook just click here to become a Photojunction fan-boy (as Danny would say). Team PJ will be hanging out on our page so please chat, leave comments, ask questions or give us feedback. We'll also be updating it with the latest news, posts and newsletters so you'll always be plugged into to what's happening at PJ. Hope to see you there. To View More >>

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Sorry this is a bit long... You’ll recall that in mid-February we surveyed PJ users asking how close Remix was to final release. We had a lot of responses, and some of you went to a lot of trouble over your replies – thank you. So, how did we go? And what progress have we made since then? We asked, “How likely is it that you would recommend Photojunction to friends or colleagues?” 40% of regular users gave us a score of 9/10 or 10/10. For pre-release beta software we felt that was pretty good. Click here to read some of the compliments we got. But still, a quarter of people were negative To View More >>

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We must take a lot more media kits to WPPI, as we're out of stock at FOCUS. Folk who take our special offer on the last day will have to download or wait for a CD by courier. Danny is a laugh - I've never seen an uber-geek so hyped! We're getting a great response, had some very helpful feedback from beta testers (hi Evagoras) and only a couple of bugs to report. Cheers, Ian To View More >>

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We have come to a great milestone in our project, PJ Remix. Today we're releasing v1.0. And to launch in style we are offering a 48 hour Half Price Special Here are a few fun facts about PJ Remix 1.0 Beta: - 819 Files compile to make one executable application. - Although we've released v1.0 today, there have been over 2500 internal revisions. - The original name for this project was "PJ Jr". - An estimated 15,000 hours have gone into PJ Remix ( plus beta testing, thank you people!!). - Over 700 reported issues resolved through our feedback tracking system - Over 17m words in 'code' ( tough to To View More >>

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