.. that you are selling to? I read Ian's post yesterday and thought he had some really good points, but I wanted to add to the discussion by drilling down another layer to ask, "Who is the man you are selling to?" Here are a few possibilities and I am sure you are easily able to add more (so feel free to contribute your thoughts): 1 The besot - hopelessly in love and a cinch for a big album. 2 The control freak - Needs to believe that they have choices. The choices empower them and allow them to "own the outcome". 3 The accountant - The value of the album is a number: that value equates to a certain To View More >>

Listen to people talk and you'd think only two people are involved in buying an album—the bride and her mother. But what happens if the person making the decisions is the guy? How do you sell to him? Well it's been a while since I got married but I'm a guy … let me think: If the first time you think about me is when you finally realise that I'm blocking your sale, too late! You needed to start paying attention a lot earlier. But let's start at that point anyway, and work backwards… 1. If you ignore me while doing that sales job on my girl I'm probably not going to be happy. There's been a To View More >>

The heart and soul of the high end wedding album: one day seminars in Brisbane, Sydney and Melbourne by Johannes van Kan. Check it out. To View More >>

You, the photographer, are entrusted with telling the story of a couple's day ... not any old day ... it's the BIG one. [caption id="attachment_8319" align="alignleft" width="333" caption="The bride and groom"][/caption] They want it told with beauty and creativity. They chose you because they saw your work and figured that you would be the best person to tell their story. Or was it that they fell in love with your prices, and assumed that all photographers were equal (except for pricing)? Ultimately we are telling a story ... we need to know whether we are the authors or the observers, and apply To View More >>

Hello Dears, PJ Nanny here. I've been doing the housekeeping round here for (goodness me) years now, but I've never introduced myself because I don't like to be a bother and I love seeing my boys and girls in the spotlight. But we … no, I … owe you an apology. We released a new version a few weeks ago and on Wednesday afternoon Christine had a phone call from a nice young lady in Australia who had… (Oh, I can't bring myself to say how many) … LOTS of "warnings" in the Photojunction Problem Reporter (my second favourite part of the program) and was feeling overwhelmed by them. She'd stumbled To View More >>

Each version of Photojunction takes us further towards a seamless workflow to design, export and upload your album orders to Queensberry – right first time and hassle-free.. If you're using Queensberry this is just a reminder that you no longer need to use LabFTP. Photojunction does it all, and the advantage is that the processes are managed and automated – so there’s minimal opportunity for anything to go wrong, and you’ll get your album faster. Cheers, Ian To View More >>

July's webinar schedule is up and about on our Webinar Schedule page. Check it out. You'll notice our Tips, Tricks and Power Features webinar is making an appearance at the end of the month, and we've varied the times to better accommodate our friends in the UK and Australia. Hope to see you on one of them. Cheers, Nigel PS Danny's headed off on holiday for a few weeks, so Ian and I will be presenting them while he's away. It'll be awesome ;) To View More >>

My recent email suggested that if you can't name five things that differentiate you there is probably only one - price! Not a good look. Among the responses was this one: I'm so sick of working harder and not smarter with the middle to lower end. I want to start all over again and aim at the high end of the market with the best products and service. I have never done an album before. I made the decision to specialise in babies, children and family portraiture. I can visualise beautiful portrait albums sitting on my coffee table in the studio, but I don’t know where to start. Albums are not the To View More >>

Hey, you guys are album designers. Check out Johannes van Kan's recent post on the Queensberry Connects, Judging albums for awards. As a judge for the Australian Professional Photography Awards at PMA in Melbourne a week or so ago, he shares some insightful observations and advice about album design... And shares a few pointers for anyone entering albums for awards. Cheers, Nigel To View More >>

Imagine taking this to a wedding. Here's a clever advertising campaign by Samsung promoting the NX11... Get noticed. Cheers, Nigel To View More >>