After all my talk about branding, I suppose I need to acknowledge that you don't have to buy "brands". The truth is most people don't. Commodity products sell on price (low price), and of course some brands do too ("The Warehouse, Where Everyone Gets a Bargain"). But what Queensberry sells is "packaging", and the purpose of packaging is to enhance the product. When the packaging is albums and the product is your photography, it's important to ask how much enhancing will be going on if you buy on price. It could be that much harder to avoid selling on price as well. Cheers, Ian To View More >>

Johannes's not bothered by our branding - Ed. We have made it an important part of our branding effort to be associated with the right suppliers ... by association we maintain and even improve our credibility. We emphasise why we use Queensberry  albums when we talk to people, and are able to prove it in the presence of their (Queensberry's) branding. One difference between our Queensberry album and our neighbour's one is that we also brand it with our company logo. This is unique to us. We also apply our own creative processes to the imagery. We have a Moda Fotografica look that is completed To View More >>

It's that time of year when we take stock, make resolutions and ask questions ... like how can we make this year a winner? Are there too many photographers? Why do we ask our competitors for advice? What can we learn from musicians? And the big one: How much are our images worth? Sadly, that's not just about how good they are or how much time we spend on them in post-production. Our latest client newsletter is below. Let us know what you think by leaving a comment here or emailing Ian directly. Cheers, Nigel How much are your images worth? We received this present from our design consultants, Alt To View More >>

Our UK Account Rep, Jo Newman, emailed me today: I thought you might use Mark's comments as an opportunity to talk more about our plans to XXXXXX XX XXX XXXXXXXX . [Sorry - Ed]  I was a bit disappointed when I saw your second post about Mark's comments.  It didn't mention marketing at all :) In fact I've had a few comments and quite a few emails talking about our brand strategy over the last few days. And Robert emailed me weeks ago saying I should be stressing branding more and pricing less: if photographers don't "foster an expectation consistent with their pricing level" they're fighting a To View More >>