We have two  Print Shop  updates to set you up and inspire you for the holiday season! 1. We've launched the Print Shop Instagram account.  Print Shop users sell their imagery (people, places, landscapes etc) as decor or works of art — quite different to portrait and wedding photography marketed to "the people in the viewfinder". This space will be dedicated solely to Print Shop and selling online. We'll share the beautiful work of the photographers and artists using our platform, spiced up with tips and inspiration about To View More >>

If you can’t name five things that differentiate you from your competitors, there’s probably only one – your price. Here's what differentiates Queensberry: 1. We believe the way to succeed is to stand out from the crowd, not to join it. There’s less competition, more satisfaction and more pride at the high end of the market … and it’s our job to help get you there. Think of our albums as profit centres, not costs. 2. We’re design-led. The people in your viewfinder will be looking at your albums for much longer than we will. They must look beautiful To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

We came across Jacqui McSweeney's Instagram when she shared an image of a Queensberry album. We liked her feed so much we asked her to tell us more about herself… Why do I love photography? I love how organic it is in that I can have an idea for an image but from that idea to looking through the viewfinder to pressing the shutter everything can change. I love how excited it makes me, and how I can share that excitement with the people I am photographing, and the people viewing my images. I love thinking about the colours of an image or the beautiful tones of a black To View More >>

Last week I wrote about the latest David Jay hate war, and said that if a courtroom attorney asked whether I agreed with his Shoot and Share strategy - and demanded a Yes-No answer - I’d have to say, “Yes I do.” Why? Because social sharing is a reality whether we like it or not, because social sharing is a powerful new form of word of mouth, and because Shoot & Share is a big step up the social scale from Shoot & Burn. Also I don't like hate wars. But this is not a TV courtroom drama, so if you're thinking of building a career in social photography, we believe the typical Shoot and Share To View More >>

Are you proud of your work? What's it worth? Where do you sit in the marketplace? Cheap and cheerful? In the pack? At the top? If you're not happy with where you are, what are you doing each day to change that? I believe it's very hard to achieve our goals if we don't have our heads and hearts straight, and at Queensberry we have fierce internal debates about two questions that directly affect what we do each day. The first is about our relationship with you, the photographer. You're our customer, right? Our job is to package your images, enhance their perceived value and create new sales opportunities To View More >>

This is a long post, so I’m starting with the short story! Some people are upset about the terms of trade for our new web-based lab service, Queensberry Print. We want to clarify that, yes, Queensberry Print products are available to both professional photographers and end-consumers. Certainly, “consumer” means “everyone”, but in reality we believe these products will only be of real interest to professionals, serious amateur photographers, and people who received digital files from a professional and who really care how their photos are printed. Our existing range To View More >>

That recent New York Times article caused a kerfuffle by highlighting the impact of digital imaging, photo sharing, stock photography etc. In a nutshell, how does a professional photographer survive and thrive when imagery is everywhere, and generally free or nearly so? Or as Seth Godin put it, how are "average photographers" going to make a living shooting weddings "when the guests can do almost as well and all the photos are going on flickr anyway"? Case in point... Our own Danny married Natalie recently. Needless to say they hired a photographer ... but if they hadn't? They have heaps of photos To View More >>

Click here for Part 1. Who are those people ... the ones staring back at you thinking, 'What does he/she want us to do?' More importantly, how do they see the unfolding of their day? Is it a fairy tale? Is it some kind of weird reality show? Is it a 'performance'? Is it the beginning of something amazing? Is it a huge party? Is it something their mother planned? Is it theirs? That's the thing. We, as the image makers, also become the storytellers.  We create the vocabulary for describing the unfolding of the day. If we don't photograph something, will it still be remembered in ten years time? To View More >>

So there you are, looking through the expensive bit of glass on the front of your camera at two people you hardly know, thinking how do I make them look good? Is it a trick with the light? Is it a 'looking good' filter under the Artistic Filter menu in Photoshop? Is it making them really, really small in the image so you can't tell anyway, but man oh man that scenery is spectacular? Is it that they paid you SOOO much that they believe they will look good regardless of what you do, a bit like the 'Emperor's new photographer'? Is it that the photograph itself looks good, so by association/participation To View More >>