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In many markets Covid is likely to limit the size of weddings — and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means… • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>
This entry was posted in Marketing by joanne newman
Life can be frantic. We spend much of our working day on low value tasks — constantly checking our email, picking up our phones for every notification or call — and filling the gaps with our real work, whatever that is. Then we wonder why we're not making progress. We feel burnt out, unsuccessful and overwhelmed — never have enough time, "never get things done". But there's a solution, and I believe that if you start applying it to your own life — by becoming more disciplined about how you structure your days — you'll be more productive, and feel like you have To View More >>
This entry was posted in Marketing by Alexandria Baugh

It’s been over 18 months since we launched our frame range, and it’s time for the next step. We’ve been absolutely delighted with the response so far, but we want to do even better, and we’re pretty excited to get started! We’ll be announcing updates as they’re ready to go live, but here's an overview of what’s coming up — plus an invitation to send us your own feedback and suggestions. 1. With the benefit of experience we’re introducing new glazing options. From today, for shipments within New Zealand, we’re moving to To View More >>
This entry was posted in Product Updates by Alexandria Baugh

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>
This entry was posted in by Ian Baugh

We love it when one of our staff members gets an album made for themselves. We spend most of our time creating handmade products for photographers, but we like to walk the talk when it comes to printing our photos. Maddy works in the Queensberry bindery and she's let us share her Portrait Album with you. Take a look. "I made my own scrapbook style photo albums when I was younger and printed photos to frame. This is the second Queensberry album I've made. "I wanted to make a gift for my partner, Simba, to celebrate the adventures we’ve had together so far, including a To View More >>
This entry was posted in by Victoria Hollings

If you haven't seen our brand new frames, you need to take a look! They've got away to a cracking start since we launched them. But you might be wondering — How can I show frames online without spending heaps on samples? Which ones should I offer? What would they look like with my photographs? The answer? Our new stock image templates for frames. They're free to use anywhere you're selling. Download our PSD layouts, insert your own imagery and you'll have a virtual product complete with your own photography. Our stock templates for frames To View More >>
This entry was posted in by Victoria Hollings

If you're thinking about adding spice to your packages, consider Designable Q Books. Great for portraits, pets, engagement and much more. Here are a few reasons why your clients will love them as much as we do, and how to encourage profitable product sales from your next shoot! Personalisation at every point All Queensberry products can be personalised, but add a Designable cover and thinner pages, and the options are endless. With their image on the cover, their book will be one of a kind. And you have five standard templates to choose from. More photos To View More >>
This entry was posted in by Victoria Hollings

If you build your business on In-Person Sales, you have a huge advantage over competitors who can't — or won't — do the same. Online is great to get your name out there, great to sell prints to friends and family, fantastic for high volume, low price print sales … but, for high-end sales, getting face-to-face with your clients, in your studio, is best. In future posts, we'll talk more about sales strategies. This post is just about the benefits of buying Studio Boxes in bulk, by which we mean carrying your own stock of mats and boxes in To View More >>
This entry was posted in by Victoria Hollings

Following the opening of The Papatuanuku Series we spoke to Tessa Williams from Moemoea Collective about the idea behind the work, and the launch itself. "Man, it really was just the most incredible evening! The atmosphere was on fire, with everyone who attended blown away, not only by the photos but the launch itself. I knew that the majority of the 150 who attended had never had the pleasure of going to an art launch, so I did everything I could to ensure they had the same experience as a regular gallery-goer, in the hopes to start them on their own art journey." "Young working families are usually To View More >>
This entry was posted in by Victoria Hollings

This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create. Now, what systems will you put in place to deliver the experience—the brand promise—that you hope to share? To View More >>
This entry was posted in Marketing, by Megan DiPiero