Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

Black Friday and Cyber Monday are just around the corner — the perfect time to engage with customers and increase your sales in Print Shop. There's nothing worse than scrambling at the last minute, so start now so you have plenty of time to set up your store — and your offers!  Here's a checklist to make sure you're prepared.  Dates: Black Friday: Friday 27 November 2020 Cyber Monday: Monday, 30 November 2020 1) Decide your discounts / offers It is said that most buyers on Black Friday are looking for at least a 20% discount - but you can obviously get creative with your offers. To View More >>

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Gemma is an adventure and travel photographer currently based in the South Island. Born and raised in Nelson, she's grown up exploring the three national parks that border her home city.? "My style has been largely influenced by my upbringing in Nelson. Surrounded by beautiful beaches, lakes, mountains, and sheltered seas, I was exposed To View More >>

Updated 18 October 2020 "Happy Holidays!" – They'll be on us faster than we think, and your clients will definitely want their books, boxes, albums, frames, canvases and prints in good time. "Go to the front of the line!" — that's what we recommend every year. Our orders go up 3-400% before Christmas, and, since most of what we do is handmade to order, we publish these guidelines in the interests of a low-stress lead-up to the holidays. Don't worry though — these are guidelines, not deadlines. We  generally get orders out that we receive  way  To View More >>

We have two  Print Shop  updates to set you up and inspire you for the holiday season! 1. We've launched the Print Shop Instagram account.  Print Shop users sell their imagery (people, places, landscapes etc) as decor or works of art — quite different to portrait and wedding photography marketed to "the people in the viewfinder". This space will be dedicated solely to Print Shop and selling online. We'll share the beautiful work of the photographers and artists using our platform, spiced up with tips and inspiration about To View More >>

"Micro-Weddings/Elopements/Minimony(s)." Whatever you like to call them, it appears smaller weddings are here to stay — at least for the foreseeable future.  How things used to be Many wedding photography businesses have been built on the premise that a wedding shoot lasts all day, that there will be "getting-ready" shots needed of at least one half of the couple, that after the ceremony there'll be family photos and a celebration to cover, and that in many cases a second photographer will be needed to fully capture the day’s events. Many photographers have built a career based To View More >>

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

Life can be frantic.  We spend much of our working day on low value tasks — constantly checking our email, picking up our phones for every notification or call — and filling the gaps with our real work, whatever that is. Then we wonder why we're not making progress. We feel burnt out, unsuccessful and overwhelmed — never have enough time, "never get things done". But there's a solution, and I believe that if you start applying it to your own life — by becoming more disciplined about how you structure your days — you'll be more productive, and feel like you have To View More >>