About twelve months ago Jonas Peterson left his high profile, high paying position as a leading advertising copywriter to become a full-time photographer... In his first year on the block he shot 42 weddings and jumped to number one in Google rankings for 'Brisbane wedding photographer' (actually he did that in two months). He's booked 15 destination weddings so far this year and describes his business as 'wedding photography with a touch of awesome'. He's built a loyal following on his blog (over 2000 hits a day), has over 1450 followers on Twitter and a similar number of fans on his Facebook To View More >>

I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy.  But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>

I got reminded today that I haven't mentioned the follow-up to David Ziser's "perfect storm" post, which I recommended a few weeks ago. You can find Part 2 here. It's interesting reading and I hope you check it out. David's saying that, despite all the factors working against professional photography you're not doomed! There's light at the end of the tunnel. But quality and service aren't enough, so what does it take to succeed? Quite a lot really: "…product innovation, responsiveness to the client, studio-client “stickiness”, product diversity, creative marketing, full understanding of social To View More >>

I'm looking forward to David Ziser dropping the other shoe in a couple of days. On scottkelby.com last week, in the first of two parts, he blogged about the "perfect storm" that he says has impacted wedding photography over the last few years. If you haven't read it you should. Factors David mentions include the Great Recession, the "Walmart Effect" – everything from consumers' ingrained cut-price mentality to the fact that "wedding photography has come to Walmart" (via the acquisition of Bella Photography by CPI Corporation). Plus of course the growth of digital photography (not just digital To View More >>

[caption id="attachment_7717" align="alignnone" width="500" caption="Click to view image full-size"][/caption] It's been said that the first rule of online social media is, Invest your time, not your money. Which is why it's so hard to do. Let's face it – who has the time? So how about a marketing opportunity that requires just a button-click? We've just snuck (if that's a word) a new feature into Queensberry's Photojunction Resources, and judging by the emails already coming in it's going to be a popular idea. If we're printing and assembling your album, you'll see a question asking if you'd To View More >>

Talk about your products. Tweet, Facebook, blog whatever. We're doing our bit to promote the store, but it's your job to get them to come to you. And don't just talk about your own templates. Talk about the "Photojunction Store" itself. More in the Store. The more the merrier. Next tip. Danny (social media man) To View More >>