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I’m dropping my prices … people aren’t spending as much … my bookings are down … I need to go to cheaper albums … I’ve started doing shoot-and-burn … I’m worried about my income. You’ve heard the talk. Are you struggling in the face of competition, recession and demanding clients? Or do you just want to hear someone else’s take on things? As well as our usual Photojunction webinars, we’re hosting two new ones on the most critical issue facing professional photographers: how to survive and thrive in today’s demanding market. Webinar 1: How to sell albums (and why) Thurs To View More >>
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I’m dropping my prices … people aren’t spending as much … my bookings are down … I need to go to cheaper albums … I’ve started doing shoot-and-burn … I’m worried about my income. You’ve heard the talk. Are you struggling in the face of competition, recession and demanding clients? Or do you just want to hear someone else’s take on things? As well as our usual Photojunction webinars, we’re hosting two with Queensberry on the most critical issue facing professional photographers: how to survive and thrive in today’s demanding market. Webinar 1: How to sell albums (and why) To View More >>
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Yesterday, I had one of the cheesiest sales line I've heard in quite a while tried on me... "Nigel, how will you feel tomorrow if you don't buy it now." I didn't buy and I feel OK. But I did buy wedding photography recently. I'm not sure which one of Johannes' categories I fit best, you'll have to ask him. And Ian – who says that, as a man, I'm not interested in the detailed (girlie) stuff? I was. Maybe that makes me a 'Control Freak'? Here's my take on selling to a man... (including a metro-sexual one). 1) Don't try any cheesy sales lines on me... I'll think you're a douche. Have a conversation To View More >>
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Listen to people talk and you'd think only two people are involved in buying an album—the bride and her mother. But what happens if the person making the decisions is the guy? How do you sell to him? Well it's been a while since I got married but I'm a guy … let me think: If the first time you think about me is when you finally realise that I'm blocking your sale, too late! You needed to start paying attention a lot earlier. But let's start at that point anyway, and work backwards… 1. If you ignore me while doing that sales job on my girl I'm probably not going to be happy. There's been a To View More >>
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"The brides love seeing themselves": In our final installment Jerry explains how blogging generates bookings and sales, the benefits from clients look forward to seeing themselves online – and the serendipity by which he ended up shooting his first wedding in India. Click here for the audio (8:21 mins). Thanks for listening and sorry once again for the audio quality. Cheers, Ian To View More >>
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Jerry Tomko is a long time friend who comes to mind whenever we think of heavy Photojunction users. He designs and sells a huge number of albums each year and has been using the software for as long as we can remember. 1) What impact does Photojunction have on your album design workflow? Photojunction has had a huge impact on my album design workflow. I have always been a firm believer in predesign - and in wedding albums, and I truly believe you should be able to see what you are purchasing. Even back in the film days, I would always present to the client what the album would look like before To View More >>
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I am so proud of this from Ross Grieve (a UK-based Kiwi photographer) because it's Queensberry to the core. I'm sure Jo is too. When Ross's photos arrive we'll feature the album on our consumer blog. - Ian [caption id="attachment_7424" align="alignleft" width="150" caption="Ross & his idea guru"][/caption] Last year our Queensberry Account Manager, Jo (or our idea guru as I like to call her), suggested we get a Duo sample to have something unique in the studio. Now the thing I like about Jo: she is not a sales person, she is someone who is there to help you and your business. With that in mind To View More >>
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It's that time of year when we take stock, make resolutions and ask questions ... like how can we make this year a winner? Are there too many photographers? Why do we ask our competitors for advice? What can we learn from musicians? And the big one: How much are our images worth? Sadly, that's not just about how good they are or how much time we spend on them in post-production. Our latest client newsletter is below. Let us know what you think by leaving a comment here or emailing Ian directly. Cheers, Nigel How much are your images worth? We received this present from our design consultants, Alt To View More >>
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Boxing Day Sales in New Zealand are just like Black Friday in the States. Nigel is hitting them up, but I'm opting out this year for a game of croquet instead. Happy Boxing Day! Danny p.s. The Boxing Day article is worth a read. To View More >>
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I always enjoy Tom Fishburne's Brand Camp, and his latest cartoon makes a timely point. We've just finished Queensberry "Sales Week", where we we bring together our Account Managers and Support People from round the world to talk with the Design and IT teams, the Bindery, the Lab and Order Processing - and to each other of course. Like many of our clients, some of our people work alone most of the time and they enjoy the chance to mix it up. If that's the right expression – actually I admire the way everyone works so well together! But it's hard work for them. I was with them for a day, and To View More >>
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