“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth — more often than not, it’s not that they don’t want them. It’s that they’ve never been shown the value of them. They’re used to digital galleries. They expect USBs. That’s what the industry has trained them to expect. But just because it’s all they know, it doesn’t mean that’s all they want. Ian tells the story of being in a seminar with a number of very wealthy Americans. When he tried To View More >>

Gary Vaynerchuk said something about the worst thing you can do in business is to be romantic about how you make your money. But show me a photographer who doesn't love taking pictures.  In fact I just wrote two rather emotional posts myself about professional photography. So I thought I'd set out the unromantic business reasons to sell products. Not how to sell or what to sell, but why.  And yes, we make the products, so of course we’d love you to sell them, but this is what's in it for you. We call them the three Ps. 1. You benefit from the sale of the To View More >>

Do you know Nick Cave and the Bad Seeds? — I'm showing my age here! Nick's strange baritone singing voice is definitely an acquired taste and I stayed away until I saw him as one of a bunch of big names singing Leonard Cohen songs at a Sydney tribute show. And then I came across the Red Hand Files. When they show up in my feed I stop scrolling and read, and his latest post made me think of photographers, and what you do. What we do too. Nick invites his fans to ask him questions, and every week or so he picks one to answer. He takes this very seriously. This week someone To View More >>

Here are three photos that won’t mean much to you but mean everything to me. They explain why I love wedding albums. The first is from my parents’ wedding in 1945, a beautiful sepia print in a classic folder. Young as he looks, Dad had just returned from five years at war. The girl on the left is his younger sister. Seven years later she married the young man on the right. Like my parents they were together for 55 years. The other woman is my mother’s best friend. I remember her, but she died quite young. The other uniformed man is my father’s best friend. I’m writing To View More >>

Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally transfers to your clients. The key is to make products an expected and effortless part of your process — not a last-minute add-on. When you position prints, albums, and frames as a meaningful part of the photography experience, clients will begin to see them as essential, not optional. Here are a few simple ways to make product sales feel natural and genuine: 1. Show, Don’t Just Tell Always have stunning samples on hand. Let clients To View More >>

Hello to our USA friends! A quick update to confirm that we intend to absorb the additional cost of the tariffs, to support our valued clients. We’re grateful for your business, and we want the relationship to continue long into the future!  I hesitated to provide an update earlier because the situation is still changing. In fact a 90-day pause on “reciprocal” tariffs has just been announced on all countries except China. However the situation as it affects us has not changed since the original announcement. We have never taken sides in political matters. As small business To View More >>

Digital galleries are a great way to share your photography, there’s no denying that. But after the party they’re out of sight, out of mind. That’s why offering printed products isn’t just a nice extra — it’s a powerful way to stay present in your clients’ lives. Framed prints, canvases, albums and keepsake boxes turn fleeting memories into something tangible, emotional, and enduring — and keep your brand front and centre. Scroll down for our special offer! Need more convincing? Here’s a few reasons why you should be selling products: ✔ They To View More >>

Previous |  Contents | Download the eBook Oh, you wanted answers?! If you came here looking for answers I’m sorry. But I don’t feel too bad about it! You could sign up to Tony Robbins, for example — spend thousands on him — and he wouldn’t give you answers either. What he would do is entertain you, energise you, inspire you, drop a lot of insights on you — then get you to work out your own answers and write them down in a book! So, yeah — I’m sorry if I haven’t given you answers. What I do hope I’ve done is suggest where you To View More >>

Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>