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"Previously we were offering albums we knew our competitors were also offering, but we’ve realised we can use the album to separate us from our competitors." That quote from Nigel's interview with the Youngrens reflects Queensberry's key message to photographers and it got me thinking... A while ago I posted about album companies in trouble – and not hitching your own wagon to dying stars. Today I'm suggesting you be wary of the latest and greatest too ;) In the US and UK markets of 2000, Queensberry albums were revolutionary because we hand-made every album to order. That meant photographers, To View More >>
My last post said that press books are great but they’re everywhere. "And that's the problem." Someone here was a bit concerned about me saying that. "Won't it put you offside with a lot of photographers?" Maybe. Although if you disagree I hope it's something to think about rather than get upset about. But the fact that many people do disagree is a good thing, at least for us and our clients. If our albums were everywhere they'd have no value. To you or to us. For example see the comments here. Does presenting your imagery in press books trumpet your high-end quality to the market? I don't think To View More >>
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I was upsold to in the weekend and didn't even know it. Now that I do though, I'm ok with it. Over the last few weeks my fiancee and I have been looking out wedding bands for us both. We'd again done our homework, been put off by another raft of useless sales people and ended up where we always knew we would, with the same jeweller I'd bought her engagement ring from. I blogged about that experience a while back. An hour later I walked out of the shop with a quote for a wedding band thicker, wider, with a bigger diamond and in higher quality gold than I'd gone in thinking I wanted. Kayla made To View More >>
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Every time I go out to buy something I start thinking about ... Marketing. Sorry. Anyway, a new camera is on the cards, a point-and-shoot (I'm not a photographer, OK!) I know what I want in a camera, I've done my homework and I've whittled down the list to a couple or three that all fit my criteria. They all offer me great image quality, enough control and they cost about the same. I'm not a camera brand 'fan-boy' so I'd be happy with any of them. How do I decide which one to buy? I don't know. But when I go out to buy, one of them will tip the scales in some way. Reputation, customer service To View More >>
Caring is an attractive quality we're all drawn towards on some level. We notice when people care for us, or someone else, or some thing. And it makes us feel good. Take Gail or Natasha or Sonya here at Queensberry. They make people feel good all day because they genuinely care about the person on the other end of the phone. And trust me, people notice it. When looking for a wedding venue, we noticed how much one venue cared even before we'd visited. They wanted us to have the fullest experience possible when visiting their venue, so suggested we come by one Saturday morning before a wedding, and To View More >>
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On my trip to the UK I had the opportunity to visit the studio of Alan and Jackie Rankine. Their work is aimed at a high end market. Their sales are substantial. They don't aim to be the latest newest thing. They do work to stay current but they have cleverly understood the needs of their clients. Their formula is simple and effective. Know your clients, produce consistently good work, back up your promise to perform with the quality of your presentation (including coffee and cake), always have something bigger and better for the client to buy, and have your studio in a castle. They don't chase To View More >>
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Meet Dave and Alianor, a tattoo artist from Atlanta, and a Catholic girl from Michigan. Tim Will shot their wedding in Atlanta last year. I could tell you about how the bridal party smoked and drank heavily before the ceremony, or that they carried guns with their names inscribed on the handles, or that the bride married in black. But I won't. Tim's images can do the talking... Instead, I'd rather highlight this album as a great example of how an anything-but-traditional wedding can fit so beautifully into a Queensberry. We're proud that our albums are so flexible and diverse. And that our album To View More >>
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We asked one of our print consultants about their commitment to sustainability a few days ago, and they were rather puzzled by the question. "But of course," they said. "It goes without saying doesn't it? Sustainable plantation paper ... ECF processing ... vegetable-based inks. We don't beat the drum about it, that's just the way it is these days." We feel the same way, but we're regularly asked the same question, so here's Queensberry's philosophy on the environment and sustainability... Humanity's biggest impact on the environment is generally from our daily practices. That coffee is gone in To View More >>
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Tom Waits has a cranky, croaky voice. I am listening to his CD 'Orphans Brawlers and Bastards' as I write this post. You could argue that his voice lacks 'quality' ... The words are often run together, mumbled, and broken. That collection of imperfections is the quality that makes his work so unique. It's a different type of 'quality' to the one we describe to sell our albums. We talk about the personal elements in the creation of the book. We talk proudly of the craft involved and the quality of the raw materials used in the album construction. We do this because we are proud of their perfections To View More >>
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In their vows they used the word 'forever', or possibly 'until death us do part'. Of course they weren't talking about their wedding album. But as a reflection of that fabulous day, where they promised everything to each other, you would surely expect their album to align with their personal version of 'forever'. We sell this idea to our clients. We tell them that this is why we use Queensberry. Longevity is a double edged sword. Longevity refers to the physical life of the album and its contents. It also refers to the enduring nature of the design and imagery. Read as 'simple is good'. We talk To View More >>
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