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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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I'm going to be a bit pushy here. Our series on selling albums talks about:  — setting expectations — making it clear you sell them, and why! — making it easy for your clients to buy — not coming across as "pushy or sales-y" etc. I think that's good, sensible stuff — I helped write them, so there's that! — but let's face it, they lack something: ambition. Sales-ambitious or sales-shy? Portrait and wedding photographers come in all shapes and sizes, attitudes and ambitions, but one of the most important things that define them is surely their attitude to To View More >>

This entry was posted in Marketing by Ian Baugh

Yesterday we released a sneak peak of our new  Client Gallery store. Today it's our 2020 Black Friday Sale. For the next 48 hours you can save 50% on Workspace annual plans with the following codes: 50% off Pro annual plans using code BLACKFRIDAYPRO (usually 290 USD now 145USD) 50% off Basic annual plans using code BLACKFRIDAYBASIC (usually 100USD now 50USD) Workspace is free to order products wholesale from Queensberry and to design and proof albums, but you can unlock a whole lot more with  just one, affordable paid subscription. Beautiful client galleries with an integrated To View More >>

This entry was posted in by Alexandria Baugh

Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

This entry was posted in Marketing by Ian Baugh

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

This entry was posted in Marketing by Alexandria Baugh

"Micro-Weddings/Elopements/Minimony(s)." Whatever you like to call them, it appears smaller weddings are here to stay — at least for the foreseeable future.  How things used to be Many wedding photography businesses have been built on the premise that a wedding shoot lasts all day, that there will be "getting-ready" shots needed of at least one half of the couple, that after the ceremony there'll be family photos and a celebration to cover, and that in many cases a second photographer will be needed to fully capture the day’s events. Many photographers have built a career based To View More >>

This entry was posted in Marketing by joanne newman

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

This entry was posted in , Marketing by Alexandria Baugh

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

This entry was posted in Marketing by joanne newman

Hi Everyone, This is a quick message to let you know that New Zealand will be moving from Alert Level 4 to Alert Level 3 on Tuesday 28th April, which means we will be able to reopen production at that time, with strict guidelines to keep our staff safe. Thank you everyone for your patience over the lockdown, and special thanks to those who followed our advice and continued to send their orders in. You — and those whose work we couldn’t deliver before lockdown started — will be at the head of the line on the 28th. And if you do have orders to send, please do so as soon as you To View More >>

This entry was posted in by Alexandria Baugh

Hi, it's Stephen here. For a few weeks now we’ve been in deep discussions about how to navigate the current COVID crisis and, more importantly, support the industry we love so much. So it seems a little ironic that, as part of those discussions, today we’re releasing a book called “Love’s Not Enough”. Ironic because we do  love  our industry, we believe love  drives  our industry, and yet … love's not enough. CLICK HERE TO DOWNLOAD Anyone who’s got close to Queensberry and our family knows that, while we love what we do as craftspeople, To View More >>

This entry was posted in Marketing by Alexandria Baugh

We believe successful wedding and portrait photographers need to love two things — taking photos and making sales! So we love to see our clients running promotions, and we like to help with them if we can. You can run successful promos for any number of reasons, for example a  Winter Sale, an offer to past clients or to book new ones. Or to promote a good cause, your new products, or your new website. The point is they're YOUR promotions. We're just here to help if we can, generally with 15% additional discount on all Queensberry To View More >>

This entry was posted in Marketing by Alexandria Baugh