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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

This entry was posted in Marketing by Ian Baugh

We get it — in the age of social media, digital files feel like the norm. Especially in the wedding world, they’re generally expected. Couples want to share their big day right away, and portrait clients love the idea of having “all the photos.” But if we stop there, we’re not just shortchanging ourselves — we’re shortchanging them. Here’s why: Digital is fleeting. Print is forever. Digital images are shared for a moment and then forgotten, buried in a sea of phone photos and cloud storage. Prints become treasures. Albums become stories passed on. To View More >>

This entry was posted in Marketing by Alexandria Baugh

The following are our end of year deadlines, designed to ensure that you'll receive your orders in time for Christmas, and with low stress. They're important because our order volumes increase by 2-3 times over the holiday period and we want to be certain we can meet your delivery requirements. As we all know, couriers will also be extremely busy so please allow plenty of time for shipping. Books and Albums Book and Albums using Queensberry Design Services: Please submit your design orders by the 25th of October, and provide your final approval by Saturday 11th of November NZT (Friday 10th November To View More >>

This entry was posted in Product Updates by Alexandria Baugh

If the last couple of years have taught us anything it's to be prepared – so we’re sending our holiday guidelines early so you have you plenty of time to plan for the busy season. We always stress that these are guidelines, not deadlines, but we do encourage you to get your orders in by the following dates, to ensure we can deliver them before the holidays. Things are more normal now than last year — no more lock downs, we hope! But supply challenges and/or courier delays are still quite likely, so please don't wait until the last minute. Start your holiday promotions early and To View More >>

This entry was posted in Product Updates by Alexandria Baugh

Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

This entry was posted in Marketing by Ian Baugh

There are lots of ways to make money as a landscape, travel, adventure, wildlife or fine art photographer. Shooting for a publication, for example, or selling through galleries or other commercial spaces such as tourist stops or cafes. Or working with clients to produce product or marketing images. Or décor for commercial or hospitality spaces. But over the course of your career you'll likely build a library of images that are yours to sell over and over again — if you could only work out how, without turning yourself into a shopkeeper! More opportunities today Today we're free to To View More >>

This entry was posted in Marketing, by Alexandria Baugh

Updated 18 October 2020 "Happy Holidays!" – They'll be on us faster than we think, and your clients will definitely want their books, boxes, albums, frames, canvases and prints in good time. "Go to the front of the line!" — that's what we recommend every year. Our orders go up 3-400% before Christmas, and, since most of what we do is handmade to order, we publish these guidelines in the interests of a low-stress lead-up to the holidays. Don't worry though — these are guidelines, not deadlines. We  generally get orders out that we receive  way  To View More >>

This entry was posted in Product Updates by Charlotte Baugh

Over the past few weeks we've been working on resources to help support you with your marketing. Today we're launching our first Social Media Marketing Kit.  This first kit includes twelve unique designs for sales promotions. As you can see it's focused on albums and prints, but it's easy to swap out the text and images in Photoshop for your own purposes. They can be used on Instagram and Facebook, or included in your marketing ads.  Over the next few weeks we'll be launching more resources, so stay tuned. We hope you like them!   Download the pack below, To View More >>

This entry was posted in Marketing by Alexandria Baugh

A printed portfolio of your work is a great way to attract new clients, land jobs and leave a lasting impression. And you can take it with you — never show up to a meeting empty-handed again! A high-quality, well-edited portfolio signifies the value of your work and helps you stand out from the crowd. These examples illustrate the variety of photographers we create these for, and the different types of books we make for them. Click the '+' buttons for lip-smacking close-ups. Lola Photography's Exhibition 10x10 Q Book Medium with offset Tintoretto printing. To View More >>

This entry was posted in by Victoria Hollings

You've seen Amanda King's By the Horns photographs in large format prints, but they look so dramatic in albums too! This is a 15x12 vertical Q-Book Medium with offset printing on Tintoretto to give that textured, watercolour look.  The creamy, 'Eggshell' cover is a vegan-friendly micro leather, appropriate considering the subject matter. ( Amanda, who's based in Canterbury, New Zealand, says anybody who knows her will tell you of her love for animals. "If only I could keep them all as pets.") A full bleed image in this 15x12 vertical album creates To View More >>

This entry was posted in by Victoria Hollings