I'm a bit frustrated! We have two new initiatives to launch but we can't get either out until next week, so I thought I'd try and clear up a few misconceptions about SEO... SEO comes to mind for two reasons. First, in Ian's 14 Tips post a while back he said (rather carelessly!), "10. Link to the venues, florists, dressmakers and other vendors who were connected to the event - another Workspace feature. They'll love you for it, and linking is great for SEO." Someone commented, "Yes, linking is great for SEO, but for the [site] you are linking to, not for you… I'm always wary about linking to…vendors' To View More >>

Although a lot of you love our albums (us too!) we operate on the simple principle that you're running a business, and if you can't make money selling them you shouldn't buy them. But there's no doubt many photographers do struggle. Partly that's because they sell a la carte, and have persuaded themselves that their clients don't want albums. I don't buy it. A la carte is often shorthand for having a cheap headline price, and no levers you can pull to make a better sale. (I'm not saying a la carte's a bad idea, but it needs close thought). As for people not wanting albums, it was the same story To View More >>

Are you about to be married, or just married? Congratulations! My own wedding day went by so fast, it was only when I saw the photos that I realised how much I'd missed. For some of us I think photography seems like just another item to check off our planning list, but what a difference a day makes! I was so glad I had a good photographer, and beautiful images I could be proud of. Queensberry Bride is dedicated to you, your wedding and especially your wedding photography. We have great advice about choosing a photographer, and links to our photographer directory if you're still undecided. We want To View More >>

Have you noticed our finely polished "tech tips" get less Likes than the other posts? :( So I thought I'd just remind you that us tech support staff are real people too. I went to our nation's capital over the weekend as a bit of a family outing. I didn't go to look at parliament buildings. Boring, in fact I didn't even see them in the distance. I went to the Weta Cave, where Weta Workshop is based and where they made the props for Peter Jackson's Lord of the Rings, Hobbit etc. I have to be honest, I nearly had a nerdgasm. Not only because of the artistic ability of the teams who do this work To View More >>

[caption id="attachment_16947" align="alignright" width="300"] Musée - object of desire, or waste of money?[/caption] It's hard to shake off a reputation for being expensive. It's hard to shake off a reputation for being cheap too. The question is, which reputation do you prefer? Our people get frustrated when they hear, "Oh you guys are so expensive…" In fact this week they ran an email saying, "That's not right!" Their point is we have six different product ranges, six very different price points, and most people are genuinely surprised by what we can offer. My point is that cheap doesn't To View More >>

A little over 6 years ago I returned to my office after a meeting with staff to introduce a design audit and branding project. My phone rang and a man introduced himself and said he was from Apple. At first I thought I was being punked - all through the presentation the consultants had compared us to, and suggested we benchmark ourselves against, not our competitors, but great companies like Apple. This gentleman proceeded to tell me he was from Cupertino and that his boss was Steve Jobs. I tried to act as if I took calls like this everyday. He said they wanted to develop a premium book, and would To View More >>

A series about storytelling in album design. Every great story has a beginning, a middle and an end Part of what makes a story interesting is the way it's told. It pulls you in, leads you along a path of discovery and ends with a satisfying finale. I've already mentioned the importance of chronology, and I'll have more about the middle later, but what's the secret to a strong beginning and a satisfying ending? The beginning Writers spend a lot of time on their first paragraphs. They know if they don't kindle your interest they leave you cold. If you're not sure what should go on your first page To View More >>

The other day I proposed a way to encourage enquirers to look past your prices and make personal contact. It was partly a way to start identifying people who should be your clients, and withdrawing (politely) from those who probably shouldn't. You need to demonstrate to the first group why you’re the right photographer to spend their wedding day with! The 3% rule The 3% rule is our way of saying that you can't succeed by trying to appeal to everyone, and you definitely shouldn't try. It stems from the time, years ago, when we tried to estimate the number of professional photographers in the To View More >>

I'm often told that brides do all their research online and communicate with photographers only by email. And that it's normal to book a photographer based on such minimal interaction: "Stephen it's no use. They just want a price. It's all about the deal, so I just give them one and hope." I don't believe it. Or at least, I don't believe it's the only possibility. I wasn't going to start these posts this way, but maybe a simple response to this challenge is useful, something you can use immediately. Anyway, here's how I would reply. Rewrite it in your own words of course, but I hope it helps engage To View More >>

How interesting are your wedding photos? It depends how old they are. If your wedding was a month ago you love them. If your wedding was a year ago maybe you haven't thought about them in a while. If your wedding was twenty years ago you won't have thought about them in years! If your wedding was thirty years ago that hunk you married is someone's granddad. If your wedding was forty years ago, your grandkids are a bit impressed by the hunk that Granddad used to be … and how strangely people dressed back in the day. § After forty years those old pictures are as interesting as they were a month To View More >>