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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Written by: Koby & Terilyn Brown – Archetype Studio Romantic. Ethereal. Timeless. These are the words we want brides to think of when they look through our boudoir portfolio. As artists, we are always striving to define our style and break away from the pack. After a little more than a year of research and development focused on launching our boudoir line, a clear direction began to emerge and we have been refining it ever since. Walk with me and I’ll take you down our little path along the process. Koby and I had photographed a few boudoir sessions by request over the years, but To View More >>

This entry was posted in by Terilyn Brown

Heather is proud of our press books. Here she explains why… How 95% of the press/photobook market works First you buy a very expensive machine. Then you focus on how fast you can run it, how cheaply you can buy your paper, and how quickly you can bind and make covers. You print 4-colour. Above all else you focus on FEEDING THE MACHINE. You sell your product as cheaply as you can - and certainly not just to professional photographers. You don’t worry too much about colour because your customers don’t expect a lot, and probably think that a bad result is their own fault anyway. To View More >>

This entry was posted in by Heather Baugh

We love meeting New Zealanders doing good things around the world, so it was great to catch up with Rachael and Andy McKenna last night. Born and bred a Kiwi, Rachael has published fourteen books over the course of her career, reflecting her passion for photographing pets and babies. Rachael and Andy have been based in France for the last four years, so no surprise that her latest titles are the delightful The French Cat, The French Dog and Lunch in Provence. Rachael's latest project is The New York Dog. If you're card-carrying dog lovers like us, you'll find the images in this blog post heartwarming. To View More >>

This entry was posted in by Admin

At Queensberry we say our ideal clients are mid to high end photographers, and those who aspire to be. Oh, and we love it if you buy albums! So in our recent album pricing survey one of the questions we asked readers was, how many albums do you sell? Over half our respondents said less than ten a year. Ten albums a year doesn't seem a lot, so does that mean the world is ending for albums and the people who sell them? Not at all. Nothing's changed. Albums have always been a way of standing out from the crowd and up-selling. In the old days most photographers sold the negatives or a stack of prints. To View More >>

This entry was posted in Marketing by Admin

Yesterday we introduced you to our Good Better Best product matrix, designed to help you navigate our products and services. We designed our new price lists, which you can download here, to match. Maybe the best thing about them is that they're SIMPLE. The prices for each range of products fit comfortably on a single page. No jokes, please, but that’s a step forward! How did we do that? More than 95% of you now order our albums and books in Photojunction, printed and fully assembled, so that's what the price list assumes you're doing. If you're interested in DIY, contact us and we'll send you To View More >>

This entry was posted in by Admin

Happy New Year! The trade show season will be pretty much be on top of us once we get back from our annual close-down, so here's where we'll be and when.  SWPP: 16-18 January 2009 WPPI: 16-18 February 2009 Focus: 22-25 February 2009 We'd love to catch up with you so if you are attending any of these shows, swing by and say hi. Our staff will be on hand at each show with our newest products including the new format 20x16 and 18x10 album formats, as well as samples of our new Micro Leathers, Silks, and Micro Suede cover materials. Hope to see you there. Best wishes from the Queensberry Sales To View More >>

This entry was posted in by Admin

I have a friend going back to work full time after working part time for six years to raise his kids. Some weeks ago he phoned me, incredibly disheartened after many job applications and many knock backs. No one wanted him. I encouraged him to stop treating each job interview as make or break, and to start playing. To apply for jobs he thought he couldn't get. At salary ranges he thought he couldn't justify. To mix it up, try something different each time and see what worked. The trick, I said, was to remember that his next interviewer would know nothing about his past interviews, and it wouldn't To View More >>

This entry was posted in by Admin

"How much for that album?"If you ask us that, and you have an approved account, we're happy to tell you.But in 40+ years, while we’ve often offered guidance, we’ve never ever told customers how much they should charge.Well I'm going to be brave and make a suggestion. Then I'm going to ask youwhat you think. But first, some background... For decades many photographers charged really high prices for their products (albums, prints, framing etc). They did this to avoid asking a reasonable fee for theirservices. You can see why. Even our wealthiest acquaintances think photographers charge To View More >>

This entry was posted in Marketing by Queensberry Website

Our recent 50% discount offer on sample albums was hugely successful. But if you bought a new sample why wait until next year to get a return on your investment? Here's how to bring in some cash and set yourself up for a good 2014. Send a simple message to last year's customers, the ones who haven't bought an album yet... Hi, I've just received a gorgeous new album from Queensberry, and I'd love you to see it. I think your photographs would look wonderful in an album like this, and I can offer you a special introductory price if you order now. In fact you could have your album for Christmas. Call To View More >>

This entry was posted in by Admin

Last week I wrote about the latest David Jay hate war, and said that if a courtroom attorney asked whether I agreed with his Shoot and Share strategy - and demanded a Yes-No answer - I’d have to say, “Yes I do.” Why? Because social sharing is a reality whether we like it or not, because social sharing is a powerful new form of word of mouth, and because Shoot & Share is a big step up the social scale from Shoot & Burn. Also I don't like hate wars. But this is not a TV courtroom drama, so if you're thinking of building a career in social photography, we believe the typical Shoot and Share To View More >>

This entry was posted in Marketing, by Admin