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SEARCH RESULTS FOR: FOCUS

This is the first of four posts sharing Megan DiPiero’s advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. “I could be successful if only I knew how to get more people in the door.” “I could be successful if only I could reach the RIGHT people.” “I could be successful if only I knew the magic marketing formula. I know it’s out there. I just need to find it!” Have you said those words to yourself before? Is marketing the To View More >>
This entry was posted in Marketing by Megan DiPiero

Our new stock image downloads are designed to help you create virtual products — complete with your own imagery —and get your customers thinking about what they could do to make the best of their photography. Here are a few ideas to get you started... Use in your pricelist: This is one of the main places your clients will see the products you offer – beautiful photography will help your clients focus on the product, not just the price! On your website: Your website is great sales tool, not only for your photography but To View More >>
This entry was posted in Marketing by Alexandria Baugh

To that old saying about the only certainties being death and taxes, we need to add CHANGE! Change never ends, and as long as you don’t mind a bit of a roller coaster, it’s way more fun! We have so much coming up over the next weeks and months, we thought we’d better give you a heads-up. If you like what we stand for, we think you’ll love what we’re doing. And what do we stand for? Beautiful photography, beautifully presented. But it’s your opinion that matters, so click through to comment on our blog or Facebook. We’d love to hear To View More >>
This entry was posted in by Melissa Dangerfield

Have you thought about running your own workshop? So many photographers do. It’s a great way to pass on your knowledge, build your reputation, and make a bit of money while you’re at it! But where to start? Julz Glover’s “The Workshop” is about the use of online imagery to get clients’ attention and turn them into paying customers. She focuses on food photography in particular, and on Instagram as a promotional tool. She offers both one-on-one and group coaching, but her latest course is online, and accessible to people across the globe. We spoke to To View More >>
This entry was posted in Marketing, by Victoria Hollings

We spoke with Californian photographer and mentor, Glenn Lee Robinson, about what makes a good mentor, how mentors have helped him, and what advice he’d give to those seeking one. Glenn began taking photographs in 2010, when his friend gave him a canon DSLR. He quickly fell in love with the hobby and soon turned professional, photographing graduations, portraits and weddings. In 2015, he discovered the exhilaration and satisfaction of capturing outdoor landscapes. Now, his Hike & Shoot initiative focuses all his energy. Glenn puts his success down to being interested and resourceful, To View More >>
This entry was posted in by Alexandria Baugh

Travel photographer Lola is a Kiwi born and bred, and her work inspires the adventurer in all of us. She has a bubbly and life-affirming attitude that shines through her photography, and motivates us to get out and explore. We’ve partnered with Lola in her photography exhibition, Aqua Frizzante. Driven by the calmness and solitude the ocean can bring, she focuses on movement and textures as she floats alone, with a more abstract approach than we’re used to. We can’t wait to see what she’s installed. Details below. Lola got into photography at a pretty young age, To View More >>
This entry was posted in , by Alexandria Baugh

Towards the end of last winter, photographer Rachael Brown hired a small camper, and set off on an adventure around the North Island of New Zealand. Her goal: to photograph families in their homes for her series This is Home, inspired by the photos that Rachael's Dad took when she was growing up. Rachael has spent many hours flicking through those photographs. They evoke in her a strong sense of nostalgia, and she hopes her own images will have the same effect on the families she photographs. Four years ago Rachael had a complete shift in how she captured family connection. As a mum she felt To View More >>
This entry was posted in by Alexandria Baugh

“This project simply reminds us of how fragile we are. Many cultures portray men as strong – physically and emotionally.” When Ilan from Ilan Wittenberg Photography set out to create his exhibition piece, “The Bare Truth”, he hoped he would break down this stigma and expose and reveal the real man through a series of raw black and white images. “One of the goals of this project is to give men freedom to express their feelings and connect to their emotions. This fresh look at men is an eye opening opportunity to see the real people without the 'shield' of To View More >>
This entry was posted in , by Alexandria Baugh

Last week we were enjoying drinks and nibbles with some photographers in the Design Space, and they asked, why all the pictures on the walls? The short answer: We’re visual people and we need visual prompts. The long answer: It’s part of our design process. We fill walls with things that inspire us, projects we’re working on and ideas for the future. They remind us what we’re up to and where we’re going. Workspace has been our main focus as designers this year. We’re a small team, and it seemed a daunting task. “Where do we start?” we thought — To View More >>
This entry was posted in by Alexandria Baugh

Your blog is a tool for drawing people in from Facebook and other social media sites, for keeping your site fresh, interesting and ever-changing, and for keeping your image galleries and work in front of people. Your ideas and interests too! The must-have for every blog is SIMPLICITY, so that nothing comes between you and getting your posts out. But one size does not fit all, which is why we now offer three simple blogging templates: Basic, View More and Thumbnail. You can also customise your blog's side panel, by adding a profile image and intro text: click here for an example. (The To View More >>
This entry was posted in by Alexandria Baugh