Right up there with the 3% rule as a Queensberry mantra is Good Better Best. We don't claim that either of them is original, just that they're common sense. In fact fundamental if you want to build a sustainable longterm career. Good Better Best is a strategy for up-selling – having products and services to tempt your clients across a range of price points. To be blunt, you're offering your customers what they want (something cheap!) while at the same time encouraging them to spend more. Simply put, it does so by offering people three choices… GOOD is your entry level – affordable if you To View More >>

The other day I proposed a way to encourage enquirers to look past your prices and make personal contact. It was partly a way to start identifying people who should be your clients, and withdrawing (politely) from those who probably shouldn't. You need to demonstrate to the first group why you’re the right photographer to spend their wedding day with! The 3% rule The 3% rule is our way of saying that you can't succeed by trying to appeal to everyone, and you definitely shouldn't try. It stems from the time, years ago, when we tried to estimate the number of professional photographers in the To View More >>

To help promote our professional clients we've just updated the Queensberry photographer directory. You can now include up to four images to show off your work. Listings are absolutely free - so if you haven't already, now's the time to add some images and get the Queensberry website working for you. The directory link is right on our home page (Where To Buy) and gets a lot of traffic. When visitors open the directory it automatically searches for photographers closest to them, but they can also enter another location. Listings with images rank first - but distance from the search location and To View More >>

This is a long post, so I’m starting with the short story! Some people are upset about the terms of trade for our new web-based lab service, Queensberry Print. We want to clarify that, yes, Queensberry Print products are available to both professional photographers and end-consumers. Certainly, “consumer” means “everyone”, but in reality we believe these products will only be of real interest to professionals, serious amateur photographers, and people who received digital files from a professional and who really care how their photos are printed. Our existing range To View More >>

We often get asked how Queensberry started. Well, I came home from university one day to find Heather had bought a set of of leather-working tools so she could make a handbag for her mother! I never imagined it would be the start of a business that's been growing for more than forty years. It's literally in her blood. Her great-grandfather produced opera and made saddles as a hobby (she cried when she discovered that). Her grandfather was head designer at Selfridges. Her father, her brother, her uncles and aunts are, or were, all involved in painting, drawing, sculpture, ceramics, wood and metal To View More >>

In many labs these days the only people who look at your prints are the Dispatch team. Strange as it seems, that makes sense – it's your files they’re printing, and something has to give if you want low prices. But it doesn’t make sense at Queensberry. We critique everything we print, including Print-Ready. The difference is we see the image files with Full Colour Service (because it’s our job to colour correct them) whereas we don’t see Print-Ready work until it’s printed . But why review Print-Ready work at all? Print-Ready means you edit your images yourself, and we don’t modify To View More >>

The Image College in association with Queensberry, is bringing Johannes van Kan to Australia for a brief visit in August/September to present one day seminars in Brisbane, Sydney and Melbourne. The heart and soul of the high end wedding album Winner of the 2010 WPPI Album of the Year, and multiple winner of the NZIPP Iris Awards Wedding Album of the Year, Johannes van Kan is one of an elite group of world class photographers creating profoundly beautiful albums for his wedding clients. In this event Johannes will take you on a journey beginning with: - Why he does what he does - The thought processes To View More >>

Ian spotted a post by New Zealand photographer Isaac de Reus of Perspectives Photography on DWF recently. It was in reply to a thread discussing whether giving your work away free for referrals was good business practice. Isaac shared this great example of how he's leveraged something he can do in return for good quality referrals. The type everyone wants. High-end. It also shows the value of keeping your finger on the wider wedding market's pulse. Thanks for sharing, Isaac - Nigel A month or so ago we approached a very high-end, exclusive venue that only recently started booking and advertising To View More >>

It's been a busy year for Queensberry. We've made some minor changes to our classic albums, but the big news has been the launch of Musée and the Queensberry Press. We're big believers in the principle of "Good Better Best" as a way to tempt your clients' wallets and aspirations, and these new ranges reflect that. Beautiful as they are, we understand that our albums are a luxury for most people. The Queensberry Press isn't about albums, however, but books. Books have their own strengths — they can hold more images, they're as comfortable with text as with pictures — but part of their appeal To View More >>

Our previous special offer was such a great success, we wanna share some more Queensberry Press Book love. Here's the deal: Order any Press Book before the 4th of August, and we'll give you an extra copy free. We'll also send you a free Queensberry Pressbook sampler. If you haven't got a Press Book yet - now's the time! Buy one for your clients and get a free sample for your studio. To claim your second Press Book, just request it in the special instructions when you send your order through Photojunction. Please Note - discount applies to the original book, including extras like Mayu Cases and To View More >>