Follow the links for "the story so far" in our series on the recession... Yes, times will be tough for a while but you shouldn't assume the sky is falling. It makes no sense to sacrifice your business and market reputation to survive the short term challenge. Instead you may need to pull your horns in and find ways to prosper while others decline. A good place to start is by analysing your budget and business model, and we have a spreadsheet to help with that. Most people react to the threat of declining sales by saying, "I've gotta cut my costs". Everyone needs to work out their own figures, but To View More >>

Have you ever asked yourself questions like these: I know how much I want to earn, but how much do I need to charge my clients to make it? How much is enough? What happens if my bookings go down, or I move to cheaper albums... or shoot-and-burn? Then check this out... We've just uploaded a recording of our latest album-based marketing webinar in which Ian uses his Minimum Average Sale Calculator to help you answer those questions - and more important, show the impact on your income if you change what you're doing - or your bookings go up or down. Click here to view the full post and video on Queensberry To View More >>