How much is an experience worth? (Contains a movie plot spoiler...) If I said to you, "Yeah, in the end the shark gets it," would you still go to the Jaws movie? I could tell you there was blood, pretty girls, lots of really stupid people in boats and a very big angry shark. It could never match the experience, just spoil it. What is that experience worth? Apparently it was worth $260,000,000 in the US alone. If you give your clients a good experience, what is it worth? What is it worth when they tell their friends? I can't tell you enough how valuable the experience of you is to the Bride and To View More >>

I got an email from Mark Miller today, and he's happy for me to share it and comment. I wanted to let you know how much I've been enjoying Queensberry Connects lately, specifically the posts about how QBY albums differentiate us as photographers from our competition and the idea that press-books are everywhere. I have a couple of comments/questions that I hope might add to the conversation: 1. QBY albums differentiate us as photographers - my clients love my (your) albums but they don't know who Queensberry are (I tell them all about you 'You're the best in the World' etc), but I don't think they To View More >>

Tupperware 'fan boys' are everywhere. Prodding the skeptical, hosting Tupperware parties, and enthusiastically trying to convince their peers of the benefits. Their argument: Once you try it, you'll understand. And most people do. The experience of using Tupperware's product is usually enough to quickly switch a sceptic's loyalties, and soon enough they'll be passionately promoting the product themselves. That's (loosely) Tupperware's business model, and you can see how it would have a snowball effect. They've built a brand around positive customer experience and word of mouth marketing.  As To View More >>

More feedback on my email, Your next album supplier Changing to Queensberry is like changing my Ford Focus for a top range Audi ... Not sure many people are going to cope with that. Depends what you mean by "many". But certainly we never expect most people to choose Queensberry. Products that differentiate need to be aspirational (ie more people want them than can have them). That applies to your own "products" too, of course. In business, rather than ask how much something costs, it's useful sometimes to ask how much it's worth. And how it positions you in your market. There were 42 album companies To View More >>

Sad as it is, it's no secret that one or two of the traditional album manufacturers in the USA and UK have had serious problems, and not just because of "the economy". It's hard for everyone when a company struggles, hard for their staff, hard for their suppliers. Harder still when you know the people involved. Hard for their customers too, who've spent a lot of time getting to know their people, understanding their systems and foibles, making bookings with couples who will expect one of their albums... So why have they been in trouble? Because companies like Queensberry started eating their lunch. To View More >>

The best album design software is now free to all. The Directors of Queensberry and Photojunction are delighted to announce a major change of direction for Photojunction. Effective immediately PJ Remix is a free download for photographers everywhere. The “price” will be to register with Queensberry and allow us to send you a monthly message. Click here to download the free software now. • Photojunction will continue to enable third-party album resources as well as the “DIY” functionality that allows users to design un-matted layouts sized for any vendor. • Software support and training To View More >>

PJ Remix is about two things. First, delivering a great user experience is life or death. We’re Ubergeeks. We want – no we need – to be cool. So our mothers and girlfriends will respect us, and so you do too. Second, we want to help you do business in the real world, without hassles. How boring is that? And how hard a point to get across! Sometimes we think it has all the sales appeal of day-old fish. So when we came upon this story recently we jumped on it because it's so CLEAR. Once upon a time a photographer designed some matted albums in InDesign because they didn’t like Photojunction. To View More >>

I spent my lunch hour reading a forum post (not here obviously!) about "the best album template software". I guess I may be preaching to the choir, but... 1. Are "clunky" and/or "badly supported" the most common descriptors for album planning software? (We know Remix is "v1.0" right now, but check out our forums - we're committed!) 2. So, why not design your albums in Photoshop? It's exceptional software, but even Adobe doesn't suggest that's a good idea. Adobe's layout software is InDesign, part of Creative Suite. Another great application - we use both ourselves. 3. But what does InDesign know To View More >>