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It's not all bad out there you know! There are plenty of people doing better than ever, even considering the recession. So over the next few weeks we're bringing you a series of interviews with clients who are doing just great. We'll share their advice, ideas and opinions as they give us some insights into how they're successfully running their businesses. Here's the first. He's been recognised as one of the world's best photographers, serviced clients like the New York Times and Apple Computer, photographed celebrities such as Alec Baldwin, Amanda Peet, Isabella Rosselini and Donald Trump, regularly To View More >>
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Wedding and portrait photographers are lucky. There is an automatic point of difference built into the core of our businesses - our photography. Other businesses selling books, bricks or ice-creams are dealing with the same commodities and therefore need to make their businesses about something other than the product, such as service, fast delivery or lifestyle branding. We start out with a product that is already differentiated - and what do many of us do? We try our hardest to look like other photographers. Why? If we use the same actions, poses and website colours as our competitors, what To View More >>
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I was sitting at my desk eating Mini Dinosaurs (from the Natural Confectionery Company). I was wondering about the scope of Photojunction as a tool in our business … the list of opportunities to make money from this (very free) software. I could increase the album sale with… More pages - fancy covers - extras like flips and wings - cases - digital copies, duplicates and parent albums - press book versions. I can show some of these (like extra pages, flips and wings) in the software. Others, like fancy covers, may need help from Queensberry's swatch book. Actually press books are a huge opportunity To View More >>
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Here in Shakey Town (Christchurch) things won't be 'normal' for a long time. In Queensland they are still drying out the carpets. In Japan they haven't even started. These are all timely reminders of our vulnerability, and a very good reason for having an offsite backup. The unforgiving nature of these disasters made us think about ways to store information securely and safely. Our problem is the volume of data we generate every time we head out to shoot. I just wanted to prompt people to think about it, because for us, one of the first thoughts for our business, after the big quakes, was access To View More >>
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I got reminded today that I haven't mentioned the follow-up to David Ziser's "perfect storm" post, which I recommended a few weeks ago. You can find Part 2 here. It's interesting reading and I hope you check it out. David's saying that, despite all the factors working against professional photography you're not doomed! There's light at the end of the tunnel. But quality and service aren't enough, so what does it take to succeed? Quite a lot really: "…product innovation, responsiveness to the client, studio-client “stickiness”, product diversity, creative marketing, full understanding of social To View More >>
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Meet one of Justine Ungaro's brand new client albums - a Mint green Queensberry Duo she shot and designed for clients Kristan and Steve. Justine met Steve while scouting for bands for her own wedding. He played in the band she eventually hired, and he booked her as his and Kristan's wedding photographer. Justine says, "We each had a real vested interest in the overall success of each other's weddings. It's been a pretty special relationship ever since." Kristan and Steve married on 30 May 2009 and when their album arrived, wrote to Justine to say... "We totally love this album! The photos look To View More >>
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I'm going to drop two shoes in this post. First shoe: Some time ago Johannes wrote a post he called Crikey ("that's a lot of money for an album"). It made me feel a little fidgety. I thought, we care too much about the quality of our products and services to compromise them, and maybe that's a problem. Clients often say they love what we do, but can we do it cheaper? Sometimes we try. We go about looking at how we could adapt a product, system or idea … but we don't do cheap well. We're as proud of our work as you are of yours, and compromising feels like we're shooting for the moon with an To View More >>
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I don't like long posts, and I'm always at Ian and Nigel to keep 'em brief so I apologize. This recent post prompted Ken to comment and me to respond with this, my longest ever... Ken asked whether our industry's main challenge wasn't "crap photography" but competitors with stupid pricing, for example, "2 photographers, hi-res images and Queensberry with 60 images for £1500." Ken suggested that people like that shouldn't last in business but they keep coming back... So I presume that if in fact they're surviving, they're probably a high volume, low margin outfit - possibly with healthy post-event To View More >>

When your first ever album order catches Queensberry’s eye you’ve got to be pretty pleased with yourself. Especially when you designed it in a program you’ve never used before. Keryn Sweeney of Keryn Maree Photographer recently opened her studio in Auckland, New Zealand, and shot and designed this little gem as a studio sample for the beauty side of her business - an area she’s had plenty of experience in. Keryn recognises the benefits of offering her clients albums, but although she'd come from a well-established beauty and glamour studio she'd never used them before. When it came to choosing To View More >>
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The New Year is a great time to stop, take a look around, absorb what you've achieved, and focus on what the year ahead offers. I've just done the absorb bit. Gone back and had a look at what we've posted over the past year. I found some really great stuff I'd forgotten about! No doubt you've forgotten or missed some of these posts too so over the next few days we'll bring you our favourite posts of 2008. There's not much of a criteria - just posts that really stood out to us. I hope they do to you too. We'll start by engaging your senses. Today we've picked a couple of really interesting interviews, To View More >>
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