This is the third in a series from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales.  Click here for Parts 1 and 2. Today, Megan suggests some questions designed to help you set profit goals. Okay, so you have identified your purpose and passion, and you know the client experience you want to create.  Now, what systems will you put in place to deliver the experience—the brand promise—that you hope to share? To View More >>

This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, and gives To View More >>

This is the first of four posts sharing Megan DiPiero’s advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. “I could be successful if only I knew how to get more people in the door.” “I could be successful if only I could reach the RIGHT people.” “I could be successful if only I knew the magic marketing formula. I know it’s out there. I just need to find it!” Have you said those words to yourself before? Is  marketing the To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by Christmas To View More >>

Did you know that you can sell anything from loose prints to canvases in your shopping cart? Without lifting a finger? Ok... maybe not quite that simple but pretty close. If you think you don't have time, read on! There are very few steps once you've got your website set up. Upload the images, attach a price list and sell products from your website directly to your clients.  If your client views their gallery on their computer, shopping cart, favourite and sharing icons appear over the images when you hover over them (see screenshot above). They simply click on the shopping cart To View More >>

Our new stock image downloads are designed to help you create virtual products — complete with your own imagery —and get your customers thinking about what they could do to make the best of their photography. Here are a few ideas to get you started... Use in your pricelist: This is one of the main places your clients will see the products you offer  – beautiful photography will help your clients focus on the product, not just the price! On your website: Your website is great sales tool, not only for your photography but To View More >>

There's no substitute for display samples that your customers can touch and feel, but you can give your clients a wider "trade show experience" in your marketing materials and website with our new stock image downloads. They're free to use anywhere you're selling. Download our PSD layouts, add your own imagery to our layout shots, and you'll have a virtual product complete with your own photography! Maybe you can even help your clients envisage their purchase by using images from their own shoot. It's quick and easy in Photoshop, and we'll To View More >>

Have you thought about running your own workshop? So many photographers do. It’s a great way to pass on your knowledge, build your reputation, and make a bit of money while you’re at it! But where to start? Julz Glover’s “The Workshop” is about the use of online imagery to get clients’ attention and turn them into paying customers. She focuses on food photography in particular, and on Instagram as a promotional tool. She offers both one-on-one and group coaching, but her latest course is online, and accessible to people across the globe. We spoke to To View More >>

A lot of our customers are doing great things on Instagram. A great platform for photographers! And we love it when we see our albums and products on the #queensberryalbums tag. It reminds us why we love what we do. Below, we've shared a few recent favourites. Keep em' coming! Add #queensberryalbums to all your Queensberry images on Instagram for your own chance to be featured on our page (@queensberrynz). Absolutely in love with this spread! @queensberrynz #siempre #siempreweddings #albumisready #album #design #queensberry To View More >>